Good Game to Great Company

Jin Oh is the former President of Worldwide Publishing at Riot Games, leading esports, marketing, international offices, global publishing, customer service, localization, and martech. He was also part of the company’s executive team, developing and leading the company strategy and key initiatives. Before becoming President, Jin was the Managing Director of International responsible for Riot Games’ international expansion, local offices, and regional publishing. He started as the Country Manager of Korea, building the company’s presence and launching League of Legends in the region.

Jin was also the CEO of Garena (Sea Group) based in Singapore, responsible for game development, self-publishing, third-party publishing, and the P&L of the company. Before Riot Games, Jin was the Managing Director of Korea and Managing Director of Southeast Asia at Blizzard Entertainment. Jin helped launch some of the biggest entertainment titles, including League of Legends, Valorant, Free Fire, World of Warcraft, and Starcraft.

Jin has a global background, having lived in Korea, Singapore, the Philippines, and the United States. During his early years, he attended international schools where over 50 nationalities were represented. His global background translated to his global career, leading Riot Games’ approximately 20 international offices and international publishing.

Jin is currently preparing for his entrepreneurial adventure. While in stealth mode, he has been conducting advisory projects for venture capital and video game companies. In the last decade, Jin has led teams of up to 2,000 people. He can provide high-level counsel and strategic advice on a wide array of topics, including but not limited to: video games trends in development and publishing, Esports trends and future, video game publishing, video game marketing, International markets, leading a video game company – leadership and management counsel, and video game strategy. If you would like to contact him for his consulting and advisory services, please leave a message with your contact details here.

Jin has also been spending his time writing articles about his experiences in the video game industry, which can be viewed here.

Jin currently resides in Los Angeles with his wife and two kids though the family will soon move back to South Korea to be closer to family. He enjoys working out, playing video games, and reading a good book during his spare time.

Riot Games’ Animation Gets Bigger and Bolder

Sep 8, 2021
7
min read

When a trailer is more than just a trailer

Players might be drawn to a game for its tight mechanics, its precise gameplay balance, or its gorgeous world design. We at Riot Games find that players resonate most deeply with expressive characters. Riot’s titles feature rosters of unique heroes, each with their own story, personality, and visual style. And we are constantly adding new ones, not only to provide fresh content, but to represent as many diverse cultures, viewpoints, and even human flaws as possible.

While the dev teams create these characters, it’s the role of publishing to celebrate their introductions in a way that syncs with local culture. I wrote about one such example with the launch of the VALORANT character Yoru in Japan. But sometimes, we really feel like there’s a potential to go all out, creating something that’s above and beyond even our own standards.
For the release of the League of Legends champion Yone in 2020, Riot’s team in China realized we had such a chance. At that moment, the team recognized two key opportunities in the local market. First, the passion that Chinese players had for League characters was so strong that we could lean heavily into a narrative beat, way beyond a simple trailer. Second, the Chinese film and TV market had matured to the point that Riot could find a partner to create a sophisticated project with emotional depth and top-quality visuals.

Kin of the Stained Blade.

The team, in collaboration with Riot’s central IP, Creative and Publishing teams in Los Angeles, decided to take the plunge and produce a 10-minute long animated film, showcasing Yone and his brother Yasuo. Working alongside teams at Riot’s LA headquarters as well as long-time Chinese animation partner Haoliners Studio, they made Kin of the Stained Blade.

The piece reflects local Chinese sensibilities in both its art and its storyline. Most Chinese players are deeply familiar with anime, and those focusing on swordsmen are particularly popular. The film also centers on themes of family, brotherhood, and faith, which are highly valued in local culture.

I am so proud of the team for pulling off a film of this length and complexity, and I’m happy to see that players — both in China and around the world — responded with tremendous enthusiasm. The film was viewed over 32 million times in just seven days, and in China, it has become one of Riot’s most-viewed pieces of League of Legends content. These players have taught us that there’s a massive untapped potential for storytelling outside of our games, and we are so excited to see where that takes us down the road.

Kin of the Stained Blade is a fantastic first step, but it’s only a beginning.

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